Brand & Style Guide.
A professional brand system for Travis Curnutte: CX strategist, channel operator, AI builder. The live web version of the operator-grade rules I work to.
Download the PDF deckThe practical operator at the intersection of CX, channel, and AI.
The brand should feel like a founder's field note, not a consultant brochure. It earns trust through clarity, receipts, and lived operator context.
01
Premium, not precious
Restrained effects, precise type, negative space. No shiny AI theater.
02
Editorial, not magazine cosplay
Issue numbers, chapter labels, and founder-note cues organize content — they don't decorate it.
03
Operator-grade
Copy sounds like someone who has built, sold, partnered, fixed, and shipped.
04
AI-literate, human-first
AI is workflow leverage for CX and partner experience, not magic.
Use
source · artifact · handoff · verified · field-tested · practical · operator · partner experience
Kill
unlock · seamless · transformative · revolutionary · game-changing · cutting-edge · delve
The TC monogram is the anchor.
Dark neutrals carry authority. Violet marks availability. Blue and cyan signal AI/technical confidence. Mint is the status/proof color. Paper is for print/editorial relief.
Neutrals
Ink Black
#0A0A0B
Base
Night
#0F0F11
Surface
Panel
#141820
Panel
Raised
#1B1B20
Raised
Signal Gradient · Violet → Mint
Violet
#9B8BFF
Editorial / availability
Blue
#3B82F6
AI confidence
Cyan
#7DD3F0
Technical signal
Mint
#34D399
Status / proof
Editorial Relief
Paper
#F4EFE3
Print / relief
Display · Fraunces
Hi, I'm Travis. CX strategist.
UI · Inter
Clean, direct, modern. Body copy, navigation, labels, buttons, components.
Meta · JetBrains Mono
VOL. 01 / Nº01 · FIELD NOTES · VERIFIED
Italic discipline: Fraunces italic is the emotional accent — one phrase per major headline, never whole paragraphs.
Components are useful, compact, not generic SaaS. Every card needs a job.
Status Pill
Available for projectsPrimary CTA
Secondary CTA
In the game since
2009
15+ years operator
- 01Contrast: body text readable on dark. Tiny gray metadata is not body copy.
- 02Mobile: hero line breaks and nav density must be checked, not assumed.
- 03Source fidelity: use actual TC logo/photo assets. Don't redraw from prompts.
- 04Claims: only state facts the page, resume, or source artifacts can support.
- 05Taste: if it becomes generic SaaS cards + glowing nodes, rebuild the architecture.